Right now, I’m thinking about mental models. I was listening to James Clear on the Art of Charm podcast. It’s got me thinking about how we look at the world in different ways…
He describes it as mental models.
If you have only one mental model, like the example he gave was about the “one tool law.”
If the only tool you have is a hammer, every problem looks like a nail.
In the case of marketing, if you think everything is direct response marketing, you look at everything through that lens. Here’s what I mean…
In direct response copywriting and marketing what you’re basically doing is selling in the way people want to buy. A very bad way of saying this is telling people what they want to hear.
Lately, I’ve been using this as my lens to view the world. It’s been useful but it seems like that’s been my “hammer” lately…
This reminder of mental models got to finally cracked open the book Poor Charle’s Almanac by Charlie Munger. ‘
The billionaire dude that’s Warren Buffet’s right-hand man. Kind of like how Hamilton was to George Washington.
We see the world in different ways.
It’s one of the main reasons that gets me frustrated with communication. How people closest to me get frustrated with the way I sometimes express myself.
I often get stuck looking at a problem in one way.
I need to focus on finding other ways of viewing my problem.
In the case of mental models, for me, is sort of like some of my anxiety that I have with personal and business life.
Stuff from my past that either consciously or subconsciously makes me uneasy.
I need to find different mental models on how to manage it, because sometimes what I find, is I keep using the same strategy every time.
It seems over time this tool (the mental model I use) for calming this anxiety becomes dull or ineffective.
The fear and anxiety is like a virus and I’m using an antibiotic that it’s becomes resistant….what use to work stops working.