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Create A Business That Is Separate From Me

I remembered what Ben Settle said on his show. He said he should’ve made a business that’s separate from himself. That way, his business is not dependent on him. Anyone can run it.

 

Think of the websites like Livestrong or My Fitness Pal. It’s something that isn’t based on an independent person, but a brand.

 

An independent brand is great but it requires you to be there all the time. Lots of businesses owners are the main talent their brand. And that can spread a business owner very thin.

 

Right now, I think I need to focus on just building my business instead of creating a brand.